Communicating Next-Generation Mashable Web Intelligence

Online Communication Strategy • Product Messaging • Developer Content Development

Kapow Technologies was in the process of expanding its product portfolio with the launch of Kapow OnDemand, the industry's first web data access and extraction SaaS offering that served as the foundation of Kapow's mashup technology. The platform offered media and software businesses with the means to harvest, enhance, and deliver web intelligence from websites and web portals without any extensive software development or custom coding. Kapow required a series of marketing and technical communications that would quickly and effectively guide business and technical teams to understand and adopt the value of the company's new approach to data integration and automation.

Assignment

Kapow Technologies requested our help to define and communicate the product objectives, positioning, and messaging of its newly developed on-demand technology. Their team also needed easy-to-use API documentation to support development teams and site administrators who would use the OnDemand platform in their businesses.

Solution

We created a communication system that incorporated overall corporate messaging in uniquely positioning Kapow OnDemand as the newest product in their portfolio. We emphasized the OnDemand product's distinctive and competitive position in the market and developed information that enabled new users to quickly integrate with the on-demand community to contribute content and tools that all Kapow customers could access.